April 27, 2010, New Delhi

With the mission to achieve 100% sanitation, Ministry of Urban Development (MoUD), Ministry of Human Resource Development (MHRD), Central Board for Secondary Education (CBSE) and GTZ recently launched the national initiative.

Renowned actor Mr. Aamir Khan, Brand Ambassador of the campaign, administered a Sanitation Pledge for the schoolchildren present on the occasion and inspired them to take a lead for cultivating good hygiene practices. More than 100 schools affiliated to CBSE across India are a part of this programme.

The initiative supports the goals laid in the National Urban Sanitation Policy 2008 (NUSP) by focusing on proper sanitation and hygiene, its disposal and waste segregation in order to achieve an Open Defecation Free Life for all the citizens. The schools and students are the ‘Agents of Change and Transformation’ for a countrywide initiative on sanitation through awareness generation and behavioural change. 

The Honorable Union Ministers Mr. Jaipal Reddy, (MoUD), Mr. Kapil Sibal (MHRD), Mr. Aamir Khan, and Mr. Stefan Helming (GTZ) inaugurated and launched the event.